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MIIYU is a brand designed for the Novo Novos and inspired by their lifestyle. Portuguese brand designed for an inclusive and ageless society, made up of timeless and minimalist pieces, working to promote a culture of sustainability in textile and artistic production. Created in an atelier/laboratory, the collection uses organic and sustainable materials and traditional dyeing methods such as lavender flower, eucalyptus leaves and onion skin, creating a harmonious and sophisticated game of colors. The versatility of the pieces allows them to be used at different times and contexts through the integral coordination of the “Always ready” collection. All ... Read more

COLLABORATE IN THIS INITIATIVE AND SUPPORT THE PLANET. From 15 December to 15 January, 1% of the value of your purchases reverts to LPN – League for the Protection of Nature. The project THE is, since 2005, based on sustainability concerns. Our collections are made up of timeless pieces from designers around the world with environmental concerns and produced with recycled and natural fibers. In this sense, the campaign “No Plan(net) B” - Help to build Roots with a Future was created, in partnership with the League for the Protection of Nature, a Non-Governmental Organization for Conservation and Defense ... Read more

True God represents the THE at Portugal Fashion SS23. Another edition of Portugal Fashion took place, this 51 edition took place from October 11 to 15, 2022 and dressed the streets of Porto in national fashion. One of the biggest fashion events in the country consisted of 5 days of fashion shows, presentations, new talents, showrooms, fashion competitions, international designers and the creativity of Africa (CANEX). Vera Deus, protocol and sitting coordinator at Portugal Fashion was once again dressed by THE🇧🇷